Advertising as a Way of Marketing

Advertising as a Way of Marketing Various individuals, businesses and organizations rely heavily on advertising as a way of marketing their products and services. The mode of communication used by advertising firms determines whether the target customer finds such products or services appealing, or not.Advertising We will write a custom essay sample on Advertising as a Way of Marketing specifically for you for only $16.05 $11/page Learn More Some of the commonly used media for advertising include online ads, newspapers ads, TV and radio ads, and billboards, among others. Increased competition in the business, changes in technology, and the sporadic changes in consumer demand and preferences has seen marketing executives resort to the use of ads that have been designed in such a manner as to appeal to consumers. Companies and individuals marketing their products and services needs to convinced prospective consumers to purchase their products and//or services and not those of competitors. It i s important therefore to ensure that the message used to advertise such products or services is appealing to the consumers. For example, companies selling fashion and technology-based products needs to advertise such products in an appealing way in order to ‘entice’ customers to buy your products, especially the youngsters. Sophisticated appealing adverts are meant to appeal to the minds of consumers. Some of the forms of appeal currently used by companies include emotional appeal, sex appeal, brand appeal, feminine and masculine appeals, endorsement appeals, romance appeals, and rational appeal, among others (Ambekar 2009). The essay highlights several forms of ads from online sources as a way of examining the strategies used by advertising companies in order to attract consumers to purchase a particular brand. One of the commonly used marketing platforms in modern day advertising is the social media which has now become a household name. For instance, marketers are no w using Facebook and Twitter as a means of reaching out to their intended customers. This new mode of advertising has the power to attract people as they are able to view the adverts anywhere, anytime. According to Admedia Solutions Ltd (2012) firms and business organizations are switching to online advertising as it is more appealing, trendier and accommodative compared with the conventional modes of advertising such as the use of magazines or newspapers. Wicked Laser is a good example of online advertising using social media. The online advert reads,† World’s Most Powerful Handheld Laser. Win FREE S3 Arctic Laser!† (Honigman 2011). The advert appeared on an online platform posted on a Facebook wall. It contains components that enable customers to follow the ad and in the process, buy the product. First, the content used in the advert is unique. Secondly, a brand appeal is used to persuade customers to buy the product (Lamb, Hair McDaniel 267).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brand appeal usually associates a product with a particular product performance (Ambekar 2009). For instance, from the advert above, the text, â€Å"Most Powerful Handheld Laser†, shows that it is a product with a global repute that has been in use for a long time (Honigman 2011). Consequently, customers are attracted to this product to the extent of wanting to be associated with a world class product. Other than brand appeal and the content used, the text â€Å"Win FREE S3 Arctic Laser† also acts as a form of promotion. This means that when the customer purchases a wicked laser, he/she is assured of also getting a S3 Arctic Laser. This is a form of enticement that makes the customer to want to spend his/her money on such a product in the hope of winning the extra gift associated with it. The advert discussed above appeared on a Facebook wall p age. Social media networks acts as a platform for consumers to freely discuss various products and services. It allows customers to share different views, opinions, perception, and attitudes regarding a product before they can purchase it. If a customer reads a positive feedback regarding a given product, he/she can easily buy the product regardless of the price. Other than the textual content of the product, advertisers also use graphics to attract customers. People are attracted to a given product by the pictorial or graphical appeal as it normally captures their eyes. The image implanted in their minds has the capacity to trigger a psychological need in a consumer to poses the product, to become associated with the product, or to buy it. The concept that underlies the product is portrayed to the target customers through the use of graphics. The image created by an advert forms a relationship between the product and the customer (Lamb, Hair McDaniel 267-269). When textual content and graphical content are integrated, it becomes easier to drive the message home, as opposed to the use of words or graphics alone. For example, an advert targeting the pharmaceutical industry with the following textual content â€Å"Finally, a packaging solution that makes sense†, a graphical representation and brief explanation (Ad Excellence 2008), is an example of an advert that combines both the text and graphics. In this advert, the marketer uses texts and graphics to drive the message home. The graphics are designed in such a way as to appeal to the eyes of the consumer. The textual and the content appeal normally attract the customer as the text speaks for itself. On the other hand, the graphics is attractive to the eyes of the consumer, and it creates an impact in the mind of a consumer.Advertising We will write a custom essay sample on Advertising as a Way of Marketing specifically for you for only $16.05 $11/page Learn More As a result, a consumer is better able to make the decision to buy the product. Subsequently, the adverts leave a positive image in the minds of consumers so that in future, they are more likely to purchase such products (Ambekar 2009). The portrayed messages and graphics generate the demand for the products. The two examples provided above portray personal appeal in the sense that they are meant to simulate such emotional appeal as self esteem and comfort (Ambekar 2009). For instance, the laser adverts imparts self esteem to the consumer because it portrays the image of a world class products. On the other hand, the pharmaceutical advert assures the customer that his/her health is safeguarded and this may stimulate joy, self-esteem comfort, and safety. In conclusion, we need to note that advertisements are designed in such a way as to leave a positive image in the minds of the consumers. As a result, the consumer may deem it necessary to associate him/herself with the product or service in ques tion. Through brand appeal, marketers are able to associate a particular brand with a particular group in the society. This enhances the willingness of a customer to buy a particular product. The combination of text and graphics has the power to bring out the intended message, appeal, and idea to the customer. Images appeal to the eyes of the customers and at the same time, implants a picture in their mind. This triggers them to buy or not to buy that particular product. Lastly, the use of social media in advertisement allows customers to interact with the product. It also allows them to exchange ideas and attitudes regarding a given product. Ad Excellence. â€Å"Pharmaceutical Ad†. 2008. Web. Ad Media Solutions Ltd. â€Å"Magazine Advertising†. 2012. Web. Ambekar, Ashwini. Different Types of Advertising Appeals. 2009. Web.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Honigman, Brian. â€Å"What makes a successful Facebook Ads campaign?† 2011. Web. Lamb, Charles W, Joseph F. Hair, and Carl D. McDaniel.Mktg5: Student Edition. Mason, OH: South-Western Cengage Learning, 2011. Print.

Icai Essays

Icai Essays Icai Essay Icai Essay Reserve Bank of India has reviewed the prudential guidelines on restructuring of advances by banks/ financial institutions vide circular DOBB. No. BP. BC. 63/21. 04. 048/2012-13 applicable for all scheduled commercial banks excluding Orbs dated November 26, 2012 and has decided: I) To enhance the provisioning requirement for restructured accounts classified as standard advances from the existing 2. 0 per cent to 2. 75 per cent in the first two years from the date of restructuring. In cases of moratorium on payment of interest/ principal after restructuring, such advances will attract a provision of 2. 75 per cent for the period covering moratorium and two years thereafter; and that Restructured accounts classified as non-performing advances, when upgraded to standard category will attract a provision of 2. 5 per cent in the first year from the date of upgrading instead of the existing 2. 00 per cent. In accordance with the above, loans to projects under implementation, when restructu red due to change in the date of commencement of commercial operations (DOC) beyond he original DOC as envisaged at the time of financial closure and classified as standard advances would attract higher provisioning at 2. 75 per cent as against the present requirement of 2. 0 per cent as per the details given below: Infrastructure projects Particulars Provisioning Requirement If the revised DOC is within two years from the 0. 40 per cent original DOC prescribed at the time of financial closure If the DOC is extended beyond two years and Upton four years or three years from the original DOC, as the case (Ref. : DOBB. NO. BP. BC. 85121. 04. 048/2009-10 dated March 31, 2010) 2. 5 per cent From the date of such restructuring till the revised DOC or 2 years from the date of restructuring, whichever is later. Non-infrastructure projects If the revised DOC is within six months from the original DOC prescribed at the time of financial closure If the DOC is extended beyond six months and Upton one year from the original DOC prescribed at the time of financial closure (Ref. : DOBB. NO. BP. BC. 85121. 04. 048/2009-10 dated 0. 40 per cent 2. 75 per cent From the date of such restructuring for 2 years. All other extant guidelines on Income Recognition, Asset Classification and Provisioning pertaining to advances will remain unchanged. Note: (Common for Intermediate (PC) Paper 1 and Paper 5) Non-Applicability of Mind ASS for November, 2013 Examination The MAC has hosted on its website 35 converged Indian Accounting Standards (Mind AS) without announcing the applicability date. These are the standards which are being converged by eliminating the differences of the Indian Accounting Standards visit-Â ¤-visit FIRS. (Students may note that Mind ASS are not applicable in November, 2013 Examination. However, Accounting Standards as specified in the syllabus are applicable for them in November, 2013 examination. Paper 4: Taxation Applicability of Finance Act, Assessment Year etc. For November, 2013 examination (1) The amendments made by the Finance Act, 2012 in income-tax and service tax; The provisions of income-tax law as applicable for the assessment year 2013-14; The significant notifications and circulars issued Upton 30th April, 2013 (mincemeat and service tax) (The Study Materials relevant for May, 2013 and November, 2013 examinations are updated based on the provisions of law as amended by the Finance Act, 2012 and significant circulars and notifications issued up to 30. 6. 2012. The amendments made y the Finance Act, 2012 in income-tax and service-tax and notifications and circulars issued between 1. 5. 2011 and 30. 4. 2012 in income-tax are also separately discussed in the publication Supplementary Study Paper-2012. ) Paper 6: Auditing and Assurance S. NO Standards on Auditing (As) AS Title of Standard on Auditing Effective Date AS 200 Overall Objectives of the Independent Auditor and the April 1, 2010 Conduct of an Audit in Accordance with Standards on Auditing 2 AS 210 Agreeing the Terms of Audit Engagements April 1, 2010 3 AS 220 Quality Control for Audit of Financial Statements 4 AS 230 Audit Documentation April 1, 2009 5 AS 240 The Auditors responsibilities Relating to Fraud in an April 1, 2009 Audit of Financial Statements 6 AS 250 Consideration of Laws and Regulations in An Audit of April 1, 2009 Financial 7 AS 260 Communication with Those Charged with Governance 8 AS 265 Communicating Deficiencies in Internal Control to Those April 1, 2010 Charged with Governance and Management 9 AS 299 Responsibility of Joint Auditors April 1, 1996 AS 300 Planning an Audit of Financial Statements April 1, 2008 11 AS 315 Identifying and Assessing the Risks of Material April 1, 2008 Misstatement through Understanding the Entity and its Environment 12 AS 320 Materiality in Planning and Performing an Audit 13 AS 330 The Auditors Responses to Assessed Risks 14 AS 402 Audit Considerations Relating to an Entity Using a April 1, 2010 Service Organization 15 AS 450 16 AS 500 Audit Evidence 17 AS 501 18 AS 505 Specific Considerations for Selected April 1, 2010 Items External Confirmations 19 AS 510 Initial Audit Engagements-opening Balances 20 AS 520 Analytical Procedures 21 AS 530 AS 540 Auditing Accounting Estimates, Including Fair Value April 1, 2009 Accounting Estimates, and Related Disclosures AS 550 Related Parties 24 AS 560 Subsequent Events 25 AS 570 Going Concern 26 AS 580 Written Representations 27 Using the Work of Another Auditor April 1, 2002 28 AS 610 Using the Work of Internal Auditors 29 AS 620 Using the Work of an Auditors Expert April, 2010 AS 700 Forming an Opinion and Reporting on Financial April 1, 2012 31 AS 705 Modifications to the Opinion in the Independent Auditors April 1, 2012 Report 32 AS 706 Emphasis of Matter Paragraphs and Other Matter April 1, 2012 Paragraphs in the Independent Auditors Report